And both will reflect your brand. Take optimization one step further by pinning your top tweet. That way users visiting your profile for the first time will see your best, or most timely, content. For example, Nike uses its logo for its Twitter profile picture. It uses its slogan for the header photo. Part of having a credible presence on Twitter comes down to how your brand engages with other accounts. Ask questions, try Twitter polls and mention other verified accounts to bring them into the conversation.
For example, Coca-Cola is showing its commitment to the Black Lives Matter movement by participating in the conversation and using the BlackLivesMatter hashtag. So will posting spammy content. To appear authentic, credible and reliable, your brand has to be authentic, credible and reliable. Your brand has to put in the work. Having a clear Twitter marketing strategy makes putting in that work a little easier.
Twitter users can change their privacy settings to protect their tweets. But for brands, this limits interaction and engagement. To maximize engagement and public conversation with your brand, make sure your tweets are set as public. Plus, adding a high-quality visual component can boost engagement. Disney, for example, generates excitement for the new Cruella movie by sharing a high-quality trailer on its Twitter account. With an 11 second video sharing the details, less needs to be written:.
Be original, be sincere and be human! By tracking important analytics like top tweet, new followers, engagement and Twitter reach percentage, your brand will have qualitative data showing what content performs well. Tracking analytics will also give you an idea of the days of the week and best times of day for your brand to share content and for optimal engagement.
Then, use a scheduling platform like Hootsuite to make sure those planned posts are always published at those ideal times. Doing any of the following will result in the removal of your Twitter verified badge.
And if you lose it, you might not get it back. By the way, doing any of the following is always a bad idea, regardless of whether your account has been Twitter verified or not. Think again. Only Twitter can verify accounts and give accounts the verification badge. Twitter was one of the first to add it, and the platform's blue verification checkmark is still one of the most sought after.
When verification first launched on Twitter, you could fill out a quick form to request it. But so many people made requests that they closed the form, and made it so users would have to submit a request through their employer or agent. Now, after years of promises, Twitter has reopened their verification process so anyone can request a blue check. Here's how to get verified on Twitter by submitting a request. Beyond that, Twitter has some strict requirements for anyone looking to get approved.
In short, your account must be authentic, notable, and active :. If you feel that you fit the criteria for a blue verification check, filling out Twitter's request form is easy. Log into your account , then click "More" on the left side of the page.
On the right side of the page, click "Account information. On the account information page, find the tab that says "Verified. A pop-up will appear, explaining what verification means. Click "Start request. You'll be asked which of the six categories you fall into. Select one and click "Next. Depending on which category you picked, you'll be asked for more details, and proof that you actually fit in that category.
This proof might include news articles written about or by you, your official website, or a certain follower threshold. Sales Support Other. Why get verified on Twitter? This includes user accounts in the following interest areas: Government Companies, brands and organizations News organizations and journalists Entertainment Sports and gaming Activists, organizers, and other influential individuals A verified badge does not imply an endorsement by Twitter.
A brief history of Twitter verification For a while, anyone could send in an application to be considered for Twitter verification. Twitter verification criteria in Now that verification is reopened, Twitter has a few requirements about the presence, activity and profile status of the accounts applying to be verified. Authentic, notable and active accounts Considering the overwhelming interest in verification, Twitter needs to set some fundamental benchmarks on what types of accounts benefit from verification.
In general, some important factors include mentions on news sources or official sites, follower count, activity in their field and abiding Twitter rules and good conduct on the platform. Active: In addition to overall active usage, Twitter also reviews the completeness of the profile, including completing security measures like email and phone confirmation, and a lack of recent suspensions due to Twitter rule violations.
How to get verified on Twitter in If you feel your brand or influencer profile is all ready to begin the verification process, the steps to get started are now actually fairly simple. Start the verification process The Twitter verification process is now self-serve from within the platform. Verify your activity in your category The next step after choosing your category will vary depending on what you chose.
If your profile still needs a boost in some key areas, check out these guides to learn more about getting the most out of your Twitter presence: Develop a solid, authentic Twitter bio Find out the best times to post on Twitter Grow your Twitter following organically Get inspiration for what to Tweet next Learn more about developing a solid Twitter strategy so your brand can be more active on Twitter. Resources for you. The Content Benchmarks Report.
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