This includes looking at the relationship between like elements and ones that are different. Brand visuals, such as images and illustrations, should carry across mediums. Whether you are designing a project for a website or brochure, billboard or social media, the visual identity of the brand should not change.
This often involves using a common photo set. Some brands have detailed rules for how visuals are used — from color overlays or watermarks on all images to a certain aspect ratio for all photos. Regardless of what you want your style to be, the important thing is to use is regardless of the location. To do this most effectively, it is important to have a great visual deck packed with high quality, high resolution imagery that you can use and reuse. Your design needs to work like other similar designs and follow accepted user patterns.
If a website or app or printed element works like users expect, they can interact with it easily. This is your actual goal as a designer. The list about is a springboard that showcases all the tiny details you need to think about in terms of stickiness and usability.
Remember, if you allow an element to perform an action, it should likely be universal. Design consistency creates the structure that users desire. Other prominent professional style guides that are commercially available are the Chicago Manual of Style , the Guardian and Observer Style Guide and the Economist Style Guide this is the 10th edition; currently being revised. The reason for mentioning these is that one very important feature of your ISG is to have a default or backup, in case a style decision is needed which is not covered by your ISG and is important to determine.
All good ISGs have this kind of default reference, with a preferred ordering. Failing that, make a decision and put it in my ISG! Excellent as all these publications are, it is no solution to simply defer to one without bothering to develop your own ISG. The point is that an ISG is individual to your personal content, problems and usage; which no commercial style guide can expect to achieve.
And your ISG is dynamic, constantly evolving, a living breathing document. It grows over time. Maybe over time some things fall out of it as they become no longer problems; or the styles included become so often used that they no longer need to be referenced. I always urge my students that if there is one thing to take out of my Writing for Business courses, it is the recommendation to develop an ISG.
Invest in it, nurture it, love it, use it. Consistency is your best friend as a business writer, and your Individual Style Guide holds the key to the friendship. Prism-Clarity provides high-quality professional writing, editorial and training services for financial sector and other clients. Language Matters.
Contact Prism-Clarity for further information, including where to get the best advice. Subscribe to our newsletter We promise never to spam you or pass on your details to a third party. You can unsubscribe at any time by clicking the link in our newsletter. About Prism-Clarity Prism-Clarity provides high-quality professional writing, editorial and training services for financial sector and other clients.
We will talk about more design practices on reaching consistency in UX design in our future articles, so stay tuned and keep up with the updates! Directional Cues in User Interfaces. How to Make User Interface Readable. Basic Types of Buttons in User Interfaces. Negative Space in Design: Practices and Tips. How to Make Web Interface Scannable. Welcome to see the designs by Tubik on Dribbble and Behance. Get weekly updates on the newest design stories, case studies and tips right in your mailbox.
The article considering the role of project management in successful design process. Important points and practical tips from Tubik Studio Project Manager. Identity design case study: the creative process for logo redesign and branded items with the flow of iterations and results for a digital agency App Shack.
The process of website creation for Credentially, the service for automated HR management in healthcare: web design stages and insights into development with Webflow. The practical case study showing UI animation development for Upper App and providing real examples and tools of coding motion for iOS applications. Welcome to read what is design consistency, why it is important, what types of consistency exist, and how to reach it in an app or website you design.
The consistent web, mobile and branding design for Vertt car-sharing service Types of Consistency From the perspective of the impact factors, consistency can be visual and functional. Web pages for Lumen Museum Functional consistency means that similar objects behave the same way. Glasses e-commerce website From the perspective of connections and scale, consistency can be internal and external. Implement recognizable patterns There are tons of behavior patterns and habits users already have before they come across your app or website.
The concept for a website on furniture and interior decor Be cautious with experiments on UI components Based on the previous point, it is easy to see that any experiments with UI elements should be thought out twice for the sake of consistency. Task Tracker App Mind typography and color similarity Among the most impactful factors of visual consistency, UX designers will often mention color and typography. Website design for a horse riding club As was already mentioned above, colors also can be a factor of external consistency.
You can see the repetition of colour and type in particular to link all of these separate elements and designs together. There is also the use of a gradient which ties the print and poster products together but notice that it does not have to be present everywhere the branding is still perfectly recognisable when it relies on other visual devices.
Here consistency is present in a totally different but equally as useful way. Each letter is made of totally different illustrative compositions, however they are all tied together by the repetition of colour, styles, shapes and the form of the letters themselves.
You can see repetition in the use of various patterns and textures. All of this means the letters look brilliant independently but also form part of a larger set, giving the project far more strength and unity. Overall consistency creates a sense of structure for the viewer. Which helps them understand more about your product, idea or message. It also helps to form a framework for a designer to work within.
Saving them time and focusing the work they create so it is as successful as possible! If you enjoyed learning about this piece of design theory we also have these post you may enjoy learning from:.
Why using contrast is essential to good creative work. Colour combinations every designer should use! She enjoys developing working relationships with clients and other creatives who are open to exploring new and innovative ideas. Learn the pros and cons of using Justification and Alignment text and tons of tips on improving readability in your designs! Discover all the latest updates from Adobe Max !
We will introduce you to some very successful Designers and explore their use of Typography as image to inspire you and your own work. We put together this step by step guide so you can feel confident when approaching new Logo Design projects.
The Importance of Consistency in Design Work.
0コメント