Why do product registration

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Choose from cars, safety, health, and more! Already signed-up? Manage your newsletters here too. Money News. See your savings. Fortunately, this practice of selling registration data is becoming less common as manufacturers begin to realize the true value of the customer relationship — not to mention the asset value of the name to the manufacturer. Manufacturers are often surprised by how much a consumer record can be worth when you calculate the odds of converting them to add on service contracts, accessories, upgrades and replacement products direct to the consumer.

Not to mention communicating branding critical to shaping their evoked sentiment for future purchases. Solutions to increasing registration rates have remained elusive. Some vendors have focused on technical solutions that can be integrated into the manufacturing process, but these introduce new challenges as changing these processes, sometimes across global operations, would be cost-prohibitive.

The result for brands is a missed touchpoint to obtain valuable information and missed opportunities to create a direct communication channel with their most important customers. Brands understand the imperative to make registration not just simple, but worthwhile. Service contracts themselves may disappear as subscription models become available where service is simply included by the brand and expected by consumers during the product and ownership experience.

There will be more brands going direct-to-consumer. This trend has actually been building for years. Fortunately, VerifiR provides an opportunity to meet these rising consumer expectations; to reduce friction and streamline the registration process warranty registration process. By simply tapping a smartphone on a VerifiR-enabled product, a customer can automatically capture the exact make and model, easily add their contact details, and even upload a copy of the receipt as proof of purchase.

There has to be a good reason to complete registration in the first place. Many retailers, and even credit cards, now offer their own warranty processes, so brands must consider a value-add to incentivize the customer. This could be as simple as extending the warranty further in exchange for registration, or even a free gift or complementary product e.

Other ideas revolve around some kind of gamification or sweepstakes.